Digital marketing isn’t just about showing up anymore. It’s about showing up with purpose, standing out with strategy, and converting […]
Strategy-First, Sales-Driven: The New Era of Performance Marketing
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The Death of Vanity Metrics (And What to Track Instead)
You’ve got thousands of likes, hundreds of followers, and impressive views on your latest video, but your phone isn’t ringing […]
Ad Budget Black Holes: How to Stop Burning Cash on Low-Intent Leads
Let’s face it, running digital ads without a clear strategy is like tossing cash into a fire and hoping for […]
No More Guesswork: Marketing That’s Backed by Cold, Hard Data
In a world where trends change daily, platforms evolve by the hour, and everyone with Wi-Fi claims to be a […]
The IQ Behind Impact: Why Strategy Beats Tactics Every Time
In today’s digital age, marketing isn’t about doing more, it’s about doing what works. The difference between a business that […]
How To (Actually) Make YouTube Video Embeds AutoPlay In 2025
The other day my boss asked me, “Can you make this video autoplay on our website?”. What I thought would […]
From Click to Client: 7 Proven Strategies to Turn Website Traffic Into Revenue
At Impact IQ Marketing, we specialize in helping businesses bridge the gap between digital visibility and real revenue. In this […]
Built to Scale: The 5-Part Marketing Framework That Grows With Your Business
If you’re like most ambitious business owners, you’re not just looking for a short term boost, you want a system […]
Not Just Likes: How to Turn Social Media Engagement Into Real Business Growth
Social media engagement is great for visibility, but unless it drives actual business growth, it’s just noise. At Impact IQ […]
Stop Wasting Your Ad Budget: How to Actually Track ROI on Every Campaign
If you’re investing in digital ads but have no idea if they’re actually making you money, you’re not alone. We […]