Name: Digital Advertising
Brand: Impact IQ Marketing
Rating: 4.9 (71 reviews)

Empire Home Services

Discovery & Strategy: Conducted an in-depth discovery session to understand the client’s brand, goals, target audience, and conversion objectives, ensuring the website aligned with overall business strategy.
UX & Site Architecture: Planned a clear, user-friendly site structure and navigation flow to improve usability, guide visitors seamlessly through the site, and increase engagement.
Custom Website Design: Designed a modern, responsive website tailored to the client’s brand identity, including custom layouts, typography, and visuals to create a professional and credible online presence.
SEO-Optimized Development: Built the website with SEO best practices in mind, including clean code, optimized page speed, proper heading structures, and on-page SEO foundations.
Conversion-Focused Content & CTAs: Crafted strategic calls-to-action and page layouts designed to capture leads, encourage inquiries, and drive measurable business results.
Mobile & Performance Optimization: Ensured full mobile responsiveness and optimized load times across all devices for a smooth, high-performance user experience.
Results: Delivered a high-converting, visually impactful website that improved user engagement, increased lead inquiries, and positioned the business for long-term online growth.

Platinum Power Solutions

Website Strategy & Planning: Defined clear project goals, target audience, and conversion objectives to ensure the website was built to support real business growth.
Custom Design & Branding: Designed a visually engaging, brand-aligned website with modern layouts, typography, and imagery to establish credibility and trust with visitors.
UX & Navigation Optimization: Structured the site with intuitive navigation and user-friendly page flows to keep visitors engaged and guide them toward key actions.
SEO-Optimized Build: Developed the website using SEO best practices, including optimized page structure, fast load times, and mobile responsiveness to support organic search performance.
Results: Launched a high-performing website that increased user engagement, improved time on site, and generated a noticeable increase in inbound inquiries within the first few months of launch.

On-Page Optimization: Improved website structure, optimized meta tags, title tags, headings, and content to align with target keywords and enhance search engine visibility.
Keyword Strategy: Developed a comprehensive keyword strategy, focusing on high-volume, relevant keywords for the creative industry and integrating them into content, service pages, and blog posts.
Content Optimization & Creation: Regularly updated and optimized existing content while creating new, keyword-rich blog posts, case studies, and service pages to drive organic traffic.
Technical SEO Improvements: Improved website speed, mobile responsiveness, and fixed broken links, ensuring better user experience and search engine ranking.
Link Building: Developed a strategic backlink campaign, acquiring high-quality, relevant backlinks from reputable sources to boost domain authority.
Results: Increased daily website traffic from under 600 visitors per day to over 1,200 per day, resulting in higher brand visibility, increased leads, and improved overall online presence.

On-Page Optimization: Improved website structure, refined meta descriptions, title tags, and headings to increase visibility for high-intent keywords related to wellness spa services.
Keyword Strategy: Researched and implemented targeted, location-based keywords to help Sole Nordic Wellness Spa rank in relevant local searches and reach more qualified clients.
Content Creation & Updates: Created and optimized informative, engaging content, including service pages and blog content centered around Nordic spa experiences, to strengthen authority and organic rankings.
Technical SEO Enhancements: Enhanced site speed, mobile performance, and resolved technical issues to deliver a seamless user experience and support stronger search engine performance.
Link Building Strategy: Executed a strategic backlink campaign to secure high-quality links from relevant, authoritative websites within the wellness and lifestyle space.
Results: Increased Sole Nordic Wellness Spa’s impressions from roughly 60 per day to over 500 per day, while boosting daily clicks from around 15 to approximately 100, driving significant growth in traffic and inquiries.

On-Page Optimization: Refined user experience, enhanced website layout, improved mobile responsiveness, elevated visual content, and optimized load speeds to align with a luxury design audience.
Keyword Strategy: Researched high-intent residential design and luxury home keywords specific to the Edmonton market and implemented them across the website and within backlink anchor text.
Content Creation & Updates: Developed new content through blogs and service pages to target additional design-focused keywords while enhancing existing pages to better educate and convert high-end clients.
Technical SEO Enhancements: Improved hosting performance, resolved technical site issues, implemented structured schema, and corrected broken links to strengthen overall site health.
Link Building Strategy: Launched a strategic backlink campaign to earn high-quality links from relevant, authoritative websites within the architecture and luxury home design space.
Results: Increased DRAW Designs’ impressions from approximately 2,500 per week to over 4,320 per week, while growing weekly clicks from around 10 to roughly 40, contributing to a substantial lift in qualified inquiries.