Name: Digital Advertising
Brand: Impact IQ Marketing
Rating: 4.9 (71 reviews)

Empire Home Services

Discovery & Strategy: Conducted an in-depth discovery session to understand the client’s brand, goals, target audience, and conversion objectives, ensuring the website aligned with overall business strategy.
UX & Site Architecture: Planned a clear, user-friendly site structure and navigation flow to improve usability, guide visitors seamlessly through the site, and increase engagement.
Custom Website Design: Designed a modern, responsive website tailored to the client’s brand identity, including custom layouts, typography, and visuals to create a professional and credible online presence.
SEO-Optimized Development: Built the website with SEO best practices in mind, including clean code, optimized page speed, proper heading structures, and on-page SEO foundations.
Conversion-Focused Content & CTAs: Crafted strategic calls-to-action and page layouts designed to capture leads, encourage inquiries, and drive measurable business results.
Mobile & Performance Optimization: Ensured full mobile responsiveness and optimized load times across all devices for a smooth, high-performance user experience.
Results: Delivered a high-converting, visually impactful website that improved user engagement, increased lead inquiries, and positioned the business for long-term online growth.

Platinum Power Solutions

Website Strategy & Planning: Defined clear project goals, target audience, and conversion objectives to ensure the website was built to support real business growth.
Custom Design & Branding: Designed a visually engaging, brand-aligned website with modern layouts, typography, and imagery to establish credibility and trust with visitors.
UX & Navigation Optimization: Structured the site with intuitive navigation and user-friendly page flows to keep visitors engaged and guide them toward key actions.
SEO-Optimized Build: Developed the website using SEO best practices, including optimized page structure, fast load times, and mobile responsiveness to support organic search performance.
Results: Launched a high-performing website that increased user engagement, improved time on site, and generated a noticeable increase in inbound inquiries within the first few months of launch.

On-Page Optimization: Improved website structure, optimized meta tags, title tags, headings, and content to align with target keywords and enhance search engine visibility.
Keyword Strategy: Developed a comprehensive keyword strategy, focusing on high-volume, relevant keywords for the creative industry and integrating them into content, service pages, and blog posts.
Content Optimization & Creation: Regularly updated and optimized existing content while creating new, keyword-rich blog posts, case studies, and service pages to drive organic traffic.
Technical SEO Improvements: Improved website speed, mobile responsiveness, and fixed broken links, ensuring better user experience and search engine ranking.
Link Building: Developed a strategic backlink campaign, acquiring high-quality, relevant backlinks from reputable sources to boost domain authority.
Results: Increased daily website traffic from under 600 visitors per day to over 1,200 per day, resulting in higher brand visibility, increased leads, and improved overall online presence.

On-Page Optimization: Enhanced website structure, optimized meta descriptions, title tags, and headings to ensure better visibility for target keywords relevant to bathroom remodeling.
Keyword Strategy: Researched and integrated specific, location-based keywords to help JG Contracting appear in relevant local searches and attract more potential clients.
Content Creation & Updates: Developed and optimized engaging, informative content, including blog posts and case studies related to bathroom remodeling, to boost site authority and organic search rankings.
Technical SEO Enhancements: Improved website speed, mobile usability, and fixed any technical issues to ensure a smooth user experience and higher search engine rankings.
Link Building Strategy: Established a strategic backlinking campaign to acquire high-quality links from relevant, authoritative websites in the home renovation industry.
Results: Successfully grew JG Contracting’s impressions from fewer than 10 per day to over 250 per day, and increased monthly clicks from around 20 to approximately 40, driving more traffic and leads.

On-Page Optimization: Improved user experience, overhauled website design, improved mobile responsiveness, overhauled content, and improved load speeds.
Keyword Strategy: Researched what variations of garbage bin rental get the most searches in Canada and implemented those findings across the website and as anchor text in backlinks.
Content Creation & Updates: Created new content through the blog and other service pages to target additional keywords not covered by the service pages and enhanced the existing bin rental pages to be more useful for customers.
Technical SEO Enhancements: Helped migrate them to a better hosting platform, fixed email deliverability issues, added website schema and redirected broken links.
Link Building Strategy: Established a strategic backlinking campaign to acquire high-quality links from relevant, authoritative websites in their niche.
Results: In a 3 month period 432-Yuck’s clicks increased by 172% and their impressions increased by 509% leading to a 25% increase in conversions.