Case Studies

Home & Cottages

Initial Assessment: Conducted a thorough analysis of the company’s Google Business Profile (GBP) to identify optimization opportunities and improve visibility.
Profile Optimization: Improved and fully optimized the GBP by updating business information, adding high-quality photos, and refining descriptions to make the profile more appealing.
Keyword Optimization: Implemented targeted local SEO keywords into the profile’s description, services, and posts to increase visibility in relevant search queries.
Regular Google Posts: Consistently created and posted updates on Google My Business, including promotions, events, and news, to engage customers and boost interactions.
Customer Reviews & Engagement: Actively encouraged customers to leave positive reviews and responded promptly to all feedback, improving the company’s reputation and local ranking.
Results: Achieved an increase in visits from less than 100 per month to 800 per month within 4 months, significantly boosting local search visibility and customer engagement.

Profile Optimization: Fully optimized the GBP by ensuring accurate business information, uploading regular high-quality images, adding menus, and crafting a compelling business description to attract potential clients.
Keyword Integration: Strategically integrated relevant local SEO keywords into the GBP profile to improve search visibility and match local search queries.
Frequent Google Posts: Regularly posted updates, including promotions, specials, and events to keep the profile active and engage with potential customers.
Review Management: Encouraged satisfied customers to leave reviews and responded promptly to all feedback, enhancing credibility and local ranking.
Results: Grew from less than 900 to over 1,900 profile views per month in a 4-month period, more than doubling their local search visibility and driving twice the foot traffic to the bakery’s brick and mortar location.

On-Page Optimization: Improved website structure, optimized meta tags, title tags, headings, and content to align with target keywords and enhance search engine visibility.
Keyword Strategy: Developed a comprehensive keyword strategy, focusing on high-volume, relevant keywords for the creative industry and integrating them into content, service pages, and blog posts.
Content Optimization & Creation: Regularly updated and optimized existing content while creating new, keyword-rich blog posts, case studies, and service pages to drive organic traffic.
Technical SEO Improvements: Improved website speed, mobile responsiveness, and fixed broken links, ensuring better user experience and search engine ranking.
Link Building: Developed a strategic backlink campaign, acquiring high-quality, relevant backlinks from reputable sources to boost domain authority.
Results: Increased daily website traffic from under 600 visitors per day to over 1,200 per day, resulting in higher brand visibility, increased leads, and improved overall online presence.

On-Page Optimization: Enhanced website structure, optimized meta descriptions, title tags, and headings to ensure better visibility for target keywords relevant to bathroom remodeling.
Keyword Strategy: Researched and integrated specific, location-based keywords to help JG Contracting appear in relevant local searches and attract more potential clients.
Content Creation & Updates: Developed and optimized engaging, informative content, including blog posts and case studies related to bathroom remodeling, to boost site authority and organic search rankings.
Technical SEO Enhancements: Improved website speed, mobile usability, and fixed any technical issues to ensure a smooth user experience and higher search engine rankings.
Link Building Strategy: Established a strategic backlinking campaign to acquire high-quality links from relevant, authoritative websites in the home renovation industry.
Results: Successfully grew JG Contracting’s impressions from fewer than 10 per day to over 250 per day, and increased monthly clicks from around 20 to approximately 40, driving more traffic and leads.

On-Page Optimization: Improved user experience, overhauled website design, improved mobile responsiveness, overhauled content, and improved load speeds.
Keyword Strategy: Researched what variations of garbage bin rental get the most searches in Canada and implemented those findings across the website and as anchor text in backlinks.
Content Creation & Updates: Created new content through the blog and other service pages to target additional keywords not covered by the service pages and enhanced the existing bin rental pages to be more useful for customers.
Technical SEO Enhancements: Helped migrate them to a better hosting platform, fixed email deliverability issues, added website schema and redirected broken links.
Link Building Strategy: Established a strategic backlinking campaign to acquire high-quality links from relevant, authoritative websites in their niche.
Results: In a 3 month period 432-Yuck’s clicks increased by 172% and their impressions increased by 509% leading to a 25% increase in conversions.