What is Local SEO?

google local pack results form a SERP
An example of a Google “local pack” at the top of a SERP

Local SEO is the name of our Google My Business (GMB) Management service, (GMB is now known as Google Business Profile (GBP) Management, since Google rebranded the term in 2022), which is designed to enhance and optimize your Google Business Profile, which helps your business gain greater visibility on Google Maps and in search results, particularly in the local pack; the section of search engine results pages (SERPs) where local businesses are prominently displayed.

Key Features of Google My Business Management:

  • Profile Optimization: Ensures your profile includes accurate and complete business information like name, address, phone number (NAP), hours, and business categories.
  • Keyword Targeting: Enhances your profile with relevant keywords to help your business appear for local searches.
  • Photo and Content Updates: Regularly updates photos, posts, and descriptions to keep your profile engaging and up-to-date.
  • Customer Interaction Management: Handles reviews, Q&A, and messages to foster trust and engagement with potential customers.
  • Performance Monitoring: Tracks metrics such as views, clicks, calls, and directions to measure success and identify areas for improvement.

By leveraging GMB management services, your business can attract more local customers and improve its ranking in relevant local searches, increasing foot traffic and online leads.

Local SEO Plans

We offer 3 packages to help your Google Business Profile to succeed.

View all plans ↗
Basic
Contact With Contract 400
For Pricing/ per month
Full Profile OptimizationFull Profile Optimization
Enhanced visibility with complete business infoEnhanced visibility with complete business info
Strategic services & product additionsStrategic services & product additions
Category optimization for target reachCategory optimization for target reach
Expanded service areasExpanded service areas
Monthly profile updatesMonthly profile updates
Get Started ↗
Intermediate
Contact
For Pricing
Includes all Basic features, plus...Includes all Basic features, plus...
Q&A ManagementQ&A Management
Review generation strategyReview generation strategy
Keyword integration for SEOKeyword integration for SEO
Review response engagementReview response engagement
Bi-weekly profile updatesBi-weekly profile updates
10 local citations10 local citations
Get Started ↗
Advanced
Contact
For Pricing
Includes all Basic and Intermediate features, plus...Includes all Basic and Intermediate features, plus...
Advanced off-page SEOAdvanced off-page SEO
Authority-building backlink strategiesAuthority-building backlink strategies
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* reduced pricing is available with a 6-month contract. Contact us for more details.

Do You Have Questions?

A list of frequently asked questions to help you understand how it works.

1. Basic Plan Details

Basic Local SEO includes:

  • 1 Location (additional cost per location)
  • Full Google Business Profile Optimization
  • Enhanced visibility with complete business info
  • Strategic services & product additions
  • Category optimization for target reach
  • Expanded service areas
  • Monthly profile updates

This plan is perfect for small to medium businesses looking to get more business from search engines.

2. Intermediate Plan Details

Intermediate Local SEO includes:

  • 1 Location (extra charge per location)
  • Full Profile Optimization
  • Enhanced visibility with complete business info
  • Strategic services & product additions
  • Category optimization for target reach
  • Expanded service areas
  • Monthly profile updates
  • Q&A Management
  • Review generation strategy
  • Keyword integration for SEO
  • Review response engagement
  • Bi-weekly profile updates
  • 10 local citations

This plan is perfect for those looking to stay competitive in their market and capture a larger percentage of online searchers.

3. Advanced Plan Details

Advanced Local SEO plans include:

  • 1 Location (extra charge per location)
  • Full Profile Optimization
  • Enhanced visibility with complete business info
  • Strategic services & product additions
  • Category optimization for target reach
  • Expanded service areas
  • Monthly profile updates
  • Q&A Management
  • Review generation strategy
  • Keyword integration for SEO
  • Review response engagement
  • Bi-weekly profile updates
  • 10 local citations
  • Advanced off-page SEO
  • Authority-building backlink strategies

This plan is right for businesses who want to dominate their market and ensure they stay ahead of their competition.

4. Benefits of Local SEO

Increased visibility, enhanced customer experience, more phone calls, better customer engagement, cost-effective marketing, improved brand credibility, and improved reputation management.

5. Our Process

We begin by overviewing your current Local SEO strategy, as well as your top competitors’ strategies, to uncover gaps and opportunities for improvement, then our team works to complete these tasks each month, keeping your profle optimized and active, so you will improve your local pack rankings and visibility on Google maps and search results that include the local pack.

gimme golf thumbnail

Impact IQ Marketing is a performance driven digital marketing agency that can help you to get more business from search engines.

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