What is Local SEO?

google local pack results form a SERP
An example of a Google “local pack” at the top of a SERP

Local SEO is the name of our Google My Business (GMB) Management service, (GMB is now known as Google Business Profile (GBP) Management, since Google rebranded the term in 2022), which is designed to enhance and optimize your Google Business Profile, which helps your business gain greater visibility on Google Maps and in search results, particularly in the local pack; the section of search engine results pages (SERPs) where local businesses are prominently displayed.

Key Features of Google My Business Management:

  • Profile Optimization: Ensures your profile includes accurate and complete business information like name, address, phone number (NAP), hours, and business categories.
  • Keyword Targeting: Enhances your profile with relevant keywords to help your business appear for local searches.
  • Photo and Content Updates: Regularly updates photos, posts, and descriptions to keep your profile engaging and up-to-date.
  • Customer Interaction Management: Handles reviews, Q&A, and messages to foster trust and engagement with potential customers.
  • Performance Monitoring: Tracks metrics such as views, clicks, calls, and directions to measure success and identify areas for improvement.

By leveraging GMB management services, your business can attract more local customers and improve its ranking in relevant local searches, increasing foot traffic and online leads.


Please note: Local SEO is only offered as a bundle with our Website SEO service and cannot be purchased separately.

Do You Have Questions?

A list of frequently asked questions to help you understand how it works.

Benefits of Local SEO

Increased visibility, enhanced customer experience, more phone calls, better customer engagement, cost-effective marketing, improved brand credibility, and improved reputation management.

Our Process

We begin by overviewing your current Local SEO strategy, as well as your top competitors’ strategies, to uncover gaps and opportunities for improvement, then our team works to complete these tasks each month, keeping your profle optimized and active, so you will improve your local pack rankings and visibility on Google maps and search results that include the local pack.

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Impact IQ Marketing is a performance driven digital marketing agency that can help you to get more business from search engines.

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